Black Hat SEO Tricks : Link to Spam Sites

There is a saying “A person is known from the company he keeps”. Search engines follow this rule to find the worth of a website. Never ever link to a spam site else search engines will lower your rank in their search indexes. Spam sites have bad reputations and once you link to them, search engines will treat you as their friends and as the result they will label you as spam sites. So, never ever do this.
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Black Hat SEO Tricks : Duplicate Contents

Few sites make duplicate contents all over their site. This means they post same contents on more than one page. They follow this SEO trick just to improve their alexa rank. But remember, search engines ban these sites. Never ever post or use same contents twice. If it’s necessery to quote some contents from one of your older posts, then use a paragraph at most or mention a link to that page, but do not post the same contents again. On the other hand, posting the same content in more than one page does not add extra value to your site.

SEO Tips

1. Always use Your h1 and h2 tags to make your keyword more visible to robots.

But,

do not put your main keyword which you are trying to optimize for into the H1 tag put it in the H2. ( if you want more info as to why, do a quick search
)

2. Always use a sitemap for your site!

3. If you are using CSS on your site, do not use anymore than 2 layouts on the same page,

I noticed with some sites i have that if you have to use 3 or more css files on your site, it can make your page load time increase dramaticaly.

4. always analyze your meta tags using such sites as seocentro and seochat, both use robots to pull data from your page and show how many times specific keywords are shown on your site and how relevant your meta is to your page content.

Black Hat SEO Tricks : Cloaking

1. Cloaking :  Fooling search engines is known as cloaking. It means showing something to your visitors while showing something else to the search engines is known as cloaking. This is not that much difficult to cheat the search engines, all you need is certain programming languages. Few people even use redirected pages for this. But remember that people come to a site for some specific information, and if you cheat them for your ill benefits, then search engines won’t leave you. I personally know few people who got banned from leading search engines for this reason only. This is the sure shot SEO trick to get banned from search engines. Never ever do this.

What is PPC ?

PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.

Benefits to PPC
When you setup a PPC campaign you can controlthe traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic.

Click Fraud
Fraud has plagued PPC advertising medium since its inception, and while many PPC networks have made significant progress in combatting click fraud, it is still something to be cognizant of.

25 SEO Web Design Tips

Create a simple web design. Plain websites load quickly and easily indexed by search engine robots.

Do not use frames in your website design. Lot of frames in a website also takes too long loading time and hence the robots find it difficult to crawl the website.

Write unique Meta title tags. It helps the robots to determine the different web pages in a website.

The page name or URL must consist of the relevant keywords as it gives an idea of what the page is all about.

Try to maintain a suitable length for the page name

The words in the URL must not be joined. Try to use hyphen between words in the page. The robots can easily index the URL’s with hyphens. Try to avoid using underscores.

The page size must not be too large, average page size must be below 50 kb

Use your main targeted keywords in H1 or H2 tags. These robots give a lot of importance to H1 tags.

Create simple and clear text. The search engine robots must easily read it.

Try to maintain a word limit for all the web pages. Use about 350 to 600 words for each web page.

Do not overuse image in a web page. The robots can’t index images and it also takes lot of time to load a web page.

If you use images then Give appropriate alt text for all images in a web page. Try to use keywords in alt text.

Use flash works judiciously. Try to use flash as far as required. Flash websites and other flash works take long time to load. Search robots also fail to index flash works.

Never embed your text in the flash work. The search cannot index text embedded in a flash work.

Avoid using image navigation, as it is not search engine friendly. It is ideal to use text navigation in a web page as it helps the user as well as search engines to navigate smoothly.

Make a detailed sitemap of a website. The search robots can easily go to any web page from this web page.

Always place the logo on the upper left hand corner of the web page. The search engine robots reads the web page like a human from left to right, top to bottom

Avoid overuse of Pop - ups in the web page. This kind of advertisements cannot be indexed by the search engine robots and is also irritating to the web visitors.

Use breadcrumb in a web page, if necessary. The breadcrumb must consist of relevant words reflecting the content of the corresponding page

Create an error page of your website. Incase, the user mistakenly or wrongly types an incomplete URL then this page will be displayed. This helps the web user to go the original website. This page must be designed properly.

Footer link must be designed properly so that search engine robots can easily navigate through the web pages

Get rid of useless codes in the HTML file. Make your HTML file simple

Try to avoid using tables. There are too many codes in tables and takes times to load page. Hence, try to use DIVs structure, which has less coding and takes less loading time. It has become highly search engine friendly because the robots can easily index it.

Maintain an External JavaScript

Use External CSS rather than coding it in the main source file

WEB DESIGNING TIPS

5 Basic Rules of web page design and layout

1.Your web site should be easy to read

The most important rule in web design is that your web site should be easy to read. What does this mean? You should choose your text and background colors very carefully. You don't want to use backgrounds that obscure your text or use colors that are hard to read. Dark-colored text on a light-colored background is easier to read than light-colored text on a dark-colored background.

You also don't want to set your text size too small (hard to read) or too large (it will appear to shout at your visitors). All capitalized letters give the appearance of shouting at your visitors.

Keep the alignment of your main text to the left, not centered. Center-aligned text is best used in headlines. You want your visitors to be comfortable with what they are reading, and most text (in the West) is left aligned.

2.Your web site should be easy to navigate

All of your hyperlinks should be clear to your visitors. Graphic images, such as buttons or tabs, should be clearly labeled and easy to read. Your web graphic designer should select the colors, backgrounds, textures, and special effects on your web graphics very carefully. It is more important that your navigational buttons and tabs be easy to read and understand than to have "flashy" effects.

Link colors in your text should be familiar to your visitor (blue text usually indicates an unvisited link and purple or maroon text usually indicates a visited link), if possible. If you elect not to use the default colors, your text links should be emphasized in some other way (boldfaced, a larger font size, set between small vertical lines, or a combination of these). Text links should be unique -- they should not look the same as any other text in your web pages. You do not want people clicking on your headings because they think the headings are links.

Your visitors should be able to find what they are looking for in your site within three clicks. If not, they are very likely to click off your site as quickly as they clicked on.

3.Your web site should be easy to find

How are your visitors finding you online? The myth, "If I build a web site, they will come," is still a commonly held belief among companies and organizations new to the Internet. People will not come to your web site unless you promote your site both online and offline.

Web sites are promoted online via search engines, directories, award sites, banner advertising, electronic magazines (e-zines) and links from other web sites. If you are not familiar with any of these online terms, then it is best that you have your site promoted by an online marketing professional.

Web sites are promoted offline via the conventional advertising methods: print ads, radio, television, brochures, word-of-mouth, etc. Once you have created a web site, all of your company's printed materials including business cards, letterhead, envelopes, invoices, etc. should have your URL printed on them.

Not only should your web site be easy to find, but your contact information should be easy to find. People like to know that there is a person at the other end of a web site who can help them in the event that:

1. they need answers to questions which are not readily available on your web site;

2. some element on your site is not working and end users need to be able to tell you about it, and

3. directory editors need you to modify parts of your site to be sure that your site is placed in the most relevant category.

By giving all relevant contact information (physical address, telephone numbers, fax numbers, and email address), you are also creating a sense of security for your end users. They can contact you in the way that makes them feel the most comfortable.

4.Your web page layout and design should be consistent throughout the site

Just as in any document formatted on a word processor or as in any brochure, newsletter, or newspaper formatted in a desktop publishing program, all graphic images and elements, typefaces, headings, and footers should remain consistent throughout your web site. Consistency and coherence in any document, whether it be a report or a set of web pages, project a professional image.

For example, if you use a drop shadow as a special effect in your bullet points, you should use drop shadows in all of your bullets. Link-colors should be consistent throughout your web pages. Typefaces and background colors, too, should remain the same throughout your site.

Color-coded web pages, in particular, need this consistency. Typefaces, alignment in the main text and the headings, background effects, and the special effects on graphics should remain the same. Only the colors should change.

5.Your web site should be quick to download

Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 seconds. (Artists' pages should have a warning at the top of their pages.) Even web sites that are marketed to high-end users need to consider download times. Sometimes, getting to web site such as Microsoft or Sun Microsystems is so difficult and time consuming that visitors will often try to access the sites during non-working hours from their homes. If your business does not have good brand name recognition, it is best to keep your download time as short as possible.

A good application of this rule is adding animation to your site. Sure, animation looks "cool" and does initially catch your eye, but animation graphics tend to be large files. Test the download time of your pages first. If the download time of your page is relatively short and the addition of animation does not unreasonably increase the download time of your page, then and ONLY then should animation be a consideration.

Finally, before you consider the personal preferences of your web page design, you should consider all of the above rules FIRST and adapt your personal preferences accordingly. The attitude "I don't like how it looks" should always be secondary to your web site's function. Which is more important: creative expression/corporate image or running a successful business?